How Influencer Marketing Countered Ad Blocking.

May 23 2017

Constantly changing customer preferences creates a number of challenges for marketers and in 2017 it's not going to get any easier. Ad blockers, a decline in popularity of traditional media, and more sophisticated tastes from audiences require effective measures - aggressive enough to beat the competitors, and subtle enough to avoid excessive advertising that can put a customer off. Influencer Marketing offers unique access to the right kind of audience through targeted exposure. Unlike radio or television, where people are likely to switch channels or leave the room when adverts are on, influencer marketing is capable of retaining an audience’s attention from start to finish. Audiences are either unaware of being targeted or accept it as something that matches their following and personal preferences. Interestingly,over 40 % online customers use ad blockers, giving brands and businesses even more reason to put their cash behind influencers instead. Influencers are the ones holding everyone’s attention. They are the ones people actually spend time watching. And as long as all eyes are on them, more and more brands are going to see value in paying these people to represent their products.When influencers are used effectively, they create natural ways to seduce a target audience. This Marketing tool gives brands the opportunity to create word-of-mouth buzz through influencers whom consumers already follow and admire. Content Marketing is merged with influencer marketing and it serve as the cornerstone to nearly any marketing plan and works for all types of brands because everyone uses it differently,It is an ongoing process that's best integrated into an overall marketing strategy. In Kenya Corp-orates like Safaricom, Ministry of Tourism,EABL and Sportpesa have utilized this tool and turned out to be successful.

Lamu Coal Mining - A Step Backwards

Jun 10 2017.

China recently shut down its last coal plant in Beijing.The plant had been  associated  with massive air pollution upto to an extent where residents had to walk with protective gear like nose-masks.Kenya worldwide acclaim after the completion of the Lake Turkana Windfarm project.The project an epitome of clean renewable energy has placed Kenya among the few African nations that have embraced calls for clean renewable energy.However,the government has embarked on -surprisingly-coal mining projects earmarked to be  carried out in Lamu and the Mua basin in Kitui county .The two projects have hard a rough  time with environmentalists and local leaders who are up in arms against  them. The Mui  basin in Kitui county was discovered to be a rich source  of coal.The government through the ministries of  Energy,Mining and Finance   worked together and scheduled the mining process..The time allocated for the project has since flown by and it is now behind schedule.The Chinese firm Fenxing Mining company which was awarded the tender has found itself  embroiled  in a dispute including the  local leaders,civil rights activists  and citizens.Local leaders led by area MCA  Musee Mulongo,women representative and senator  recently accused the governor,Julius Malombe  of failing to co-operate to ensure that the company had begun mining.Governor  Malombe in response said that critical issues like settlement of those affected had not been done to citizens satisfaction. The project in Lamu county is no different.The coal plant is supposed to sit on a 975  Acre piece of land in Kwasasi area of Hindu Bay.  The government signed an agreement with the African Development Bank to finance the project. In addition, President Uhuru Kenyatta flew to China  where he borrowed $2Bn to finance the project.This brought to a total $9Bn the amount borrowed by the Jubilee regime since it came to power in 2013 surpassing all governments that were there before it.The Lamu Coal plant is managed by Amu Power Company which has also signed pacts with other firms including( the usual Chinese) company  to help it run the dampen the mood on the coal project further,it has been  established that the government will have to import coal from South Africa or construct a railway line from Lamu to the Mua basin to transport the coal deposits to the plant.Uhuru Kenyatta and his United States counterpart  Donald Trump were the only pro-coal leaders present at the G7 Summit inTaormina,Italy. You have to love environmentalists,the passion they put into their work that makes it look  like fun,until it turns into rubber bullets and teargas.Love them or  hate them these guys deserve our respect and support.Looking at the list of diseases people living near the coal mines  stand to suffer (if no tangible action is taken) makes you feel sorry for them.First there is Pneumoconiosis(black lung) which is likely to affect the people working in the mines due to breathing in air mixed with coal particles.Fibriosis and bronchitis are also likely to affect residents  in the surrounding.Inhalation of air that has Arsenic,Cadmium and lead (all associated with coal) may make one suffer Emphysema- a chronic obstructive pulmonary disease.Hypertension/High blood pressure,kidney diseases and high mortality rates are also  in line to add to second degree effects that may be caused with coal mining

The Coke Story.

Jun 08 2017.

'Taste the feeling' is the captivating tagline the Coca-Cola soft drink is currently riding high with. The world‘s top beverage brand is one of the most aggressive in product promotion. A day hardly goes without a coke advert on your local screens. Last year though, coke was forced to stop airing their advertisement on TV during the watershed period. Kenya Film Classification Board through its vocal chairman, Mr. Mutua argued that the advert that had teenagers kissing was not suitable since it goes against our culture. Coca-Cola will be turning 125 this year and I decided to take you on a trip down memory lane. The headquarters of the Coca-Cola company are located in Atlanta in Georgia in the US of A. In Columbus in the same state, a doctor named John Stith Pemberton is credited with the invention of the soft drink in 1886. Mr. Pemberton had been unsuccessful in his career as a doctor. All the medicines he had tried to come up with did not reach the required standards and were therefore popular. That is when he decided to try something new. His knowledge of chemistry lead him to create a soft drink syrup that is now used to make the world famous coca-cola. He however died in 1889 but Asa Griggs Candler came to the rescue of the company. Mr.Candler worked on the popularisation of coke by coming up with offers like buy one get one free.His idea was to get people to like it then buy it later. Under Asa‘s reign, the company grew in leaps and bounds. The company produces the soft drink syrup that is later sold to bottlers all over the world.How the syrup is made is one of the world‘s most guarded secrets. During the second world war, a trade embargo was placed on the Coca-Cola syrup importation in Nazi Germany. The head of Coca-Cola Germany, Max Keith, had to come up with a brilliant idea to save the company‘s face.In 1941 the company unveiled Fanta Orange that was made using lemon, fruit twist, mango and passion fruit. Fanta was widely accepted among the Germans. In 1960, coke acquired Minute Maid and added the acquisition of Sprite in 1961. In 1969 coke came up with Simba, a brand for Africa that had the lion as its logo.However the brand was short lived in the market and was soon phased out. In 1964,Martin Luther King Junior-the famous black rights crusader-won the Nobel Peace Prize.Luther King came from Atalanta just like coke.Racism was so bad in Southern America those days that no company owned by a white would congratulate or recognize him.However the then chairman of coke, held a meeting where he declared that it would very embarrassing if coke was not going to recognize MLK Junior. The next thing the company surprised the Americans with a big party to celebrate Martin‘s big fete. Coca-Cola has also been involved in non-food market.In 1982 it acquired Columbia Pictures, a film studio for $692 Million. During the time it owned Columbia, movies like Ghostbusters, Stripes and Karate Kid were released. The big Japanese Technology firm SONY later bought the film studio from coke in 1989 for $3Bn. Coca-Cola was caught up in controversy in 2009 when the deal to purchase Chinese Huiyuan Juice Company went sour. The Chinese government through its commerce ministry blocked the deal that was worth $2.4Bn. The government feared that Coca-Cola would become a monopoly in the soft drink industry besides making Chinese fruit farmers to get low payment. Among coke‘s corporate social responsibilities include the sponsorship of the American Idol talent search show from 2002 to 2014. The company was also the official title sponsor of the 2004/2005 season of the English Premier League.In 2010, Coca-Cola sponsored the soccer world cup held in South Africa. According to the company‘s 2005 Annual Report, they had dominated the world‘s beverage market having 78% of the total beverage consumption.Coca-Cola topped the annual grocery sales in the UK becoming the first brand to do so. Coca-Cola swept all the world regions except in the Middle East where people prefer tea and coffee. Amatil Bottlers in Australia was its best bottler raking in 1 Billion sterling pounds.In 2010 it did not come as a surprise when coke was named the number one global brand.

The iOS 11 Experience.

Jun 08 2017.

Apple is working on the world's most advanced mobile operating system iOS 11,it is the successor to iOS 10, expected to debut alongside new iPhones in the fall.They recently unveiled it during its Worldwide Developers Conference & this will put iPhone users on another level. iOS 11 helps iPad become a true laptop replacement for some, with better multitasking, and it gives Control Center a much-needed reorganization. You can now rearrange and customize exactly which shortcuts appear in your Control Center, the swipe-up control that you can access via the bottom of the screen. iOS 11 is making it easier to get rid of apps you don't use anymore. A new "offload unused apps" setting will automatically get rid of apps you don't use while preserving documents and data you may need should you want to use the app again. Native support for QR codes is good news for everyone. Now, you won't have to download a dedicated scanner app just for the QR code, which continue to make an unlikely comeback in so many apps. Snapchat users have a reason to smile because they’ll be able to screen record right from the new Control Center .Screen Recorder, appears if you customize the shortcuts in the revamped Control Center via Settings. System-wide drag and drop is available on the iPad, making it easy to drag images, text, links, and more from one app to another, or between documents. On the iPhone, drag and drop is available within some apps, like Files. Apple Pay is being updated with a new peer-to-peer payment option that allows money to be sent using the Messages app or Siri, taking advantage of the credit and debit cards in Wallet. When receiving money, it goes into an Apple Pay Cash account, which can be used to make purchases using Apple Pay or sent to a bank account. Apple is also introducing an ARKit SDK that's designed to help developers build high-quality AR experiences and games to the iPhone and iPad. ARKit takes advantage of the processors and motion sensors in iOS devices to build virtual content that can be placed atop real-world scenes for purposes like interactive gaming, immersive shopping, industrial design, and more. Do Not Disturb mode is being expanded with new features for the car. When enabled while driving, Do Not Disturb mutes all incoming notifications and lets people know that you're driving and will get back to them later. Do Not Disturb for vehicles will come on automatically when an iPhone connects to a car's Bluetooth, but it can be disabled. iOS has now joined Android in offering a built-in one-handed mode for the default keyboard: It means if you’ve only got one hand free to tap out a message, then the keys become a bit easier to hit, especially if you’re using one of the larger iPhones models. Now your friends can help you discover new songs and artists.6 Each of you can have your own profile on Apple Music, where you can see playlists they’ve shared as well as albums and stations they listen to often. The new iOS 11 update will be available for iPhone 5s and later, all iPad Air and iPad Pro models, iPad 5th generation, iPad mini 2 and later and iPod touch 6th generation.Currently iOS 11 is compatible with iPhone 7,iPhone 7 Plus,iPhone 6s,iPhone 6s Plus,iPhone 6,iPhone 6 Plus,iPhone SE,iPhone 5s. Share your Experience after upgrading to iOS 11.☺

Sony Xperia XZ Premium

Jun 04 2017.

The best new phones of 2017 will offer faster performance and longer battery life, thanks to the new Snapdragon 835 chip for which headline performance figures include 25 percent faster graphics rendering and half the power consumption compared to the Snapdragon 801. Sony Xperia XZ Premium smartphone Gadget was launched in February 2017 and . Exp. release 2017, June 1st. The phone comes with a 5.50-inch touchscreen display with a resolution of 2160 pixels by 3840 pixels. The Sony Xperia XZ Premium is powered by octa-core Qualcomm Snapdragon 835 processor and it comes with 4GB of RAM. The phone packs 64GB of internal storage that can be expanded up to 256GB via a microSD card. As far as the cameras are concerned, the Sony Xperia XZ Premium packs a 19-megapixel primary camera on the rear and a 13-megapixel front shooter for selfies. The Sony Xperia XZ Premium runs Android 7.0 and is powered by a 3230mAh non removable battery. It measures 156.00 x 77.00 x 7.90 (height x width x thickness) and weigh 195.00 grams. The Sony Xperia XZ Premium is a single SIM. Connectivity options include Wi-Fi, GPS, Bluetooth, NFC, 3G and 4G. Sensors on the phone include Proximity sensor, Accelerometer and Ambient light sensor. For the first time in a smartphone, the Xperia XZ Premium has a 4K HDR display – featuring the same technology used in Sony´s Bravia TVs. It lets you watch the latest 4K HDR content, for a unique viewing experience with astonishing colour, clarity and contrast.

KHALIGRAPH JONES ft RAYVANNY (Chali Ya Ghetto) Preview

Jun 01 2017.

Have you watched Chali ya ghetto by Khaligraph featuring Rayvanny?If ever you watched Wanjiru Akinyi by Khaligraph,then expect a very different script.Different in that,there are no beautiful booty-shaking ladies.A round of applause for Papa Jones please everyone!The OG‘s collabo with the Bongo gem is receiving massive positive feedback from the fans currently riding high with 230,000 or so views on youtube.The song is a fussion of hiphop and a feel of bongo flava.It covers the expectations of both artists‘s fans in Kenya and Tanzania.Khaligraph does not disappoint with his whack lyrics as Rayvanny comes through with his mellow voice on the chorus. The video is basically a ‘‘from grass to grace‘‘ story but with a twist.As the video starts Khaligraph and Rayvanny are partners in crime.Rayvanny is seen pulling a handcart,probably to hide his identity as a thief.He is next seen with the OG in a vintage blue car.Ray then sends a text message to a certain guy telling him that Khaligraph is going up the building.The building is a bit old and this scene looks like Nairobi‘s eastlands estates.African-themed Khanga have been put out on the clothes line to dry giving the viewer a ghetto environment feel.Khali then introduces us to his squad who he refers to as ‘a pack of ninjas and soldiers‘. Khaligraph knocks the door and it is opened by a smoke blowing able bodied gangster.The man throws a bag to Khali having cash which is payment for a certain deal to be carried out by Khaligraph.He then disappears north to Khartoum where it becomes his hideout after escaping from his agreed duty.The gangster after realizing Khali‘s absence,calls for a crisis meeting amongst his boys where he offers a handsome bounty for Khaligraph‘s head.Khaligraph makes a phone call to Ray telling him that he has gone missing and he can‘t be traced. The video although well scripted has a few let downs.The first being women are conspicuously missing in this video.For the sake of the two-thirds gender rule, the directors would have considered featuring a few ladies.It would have been better if the gangster was a lady,to connect with the recent shooting of a female thug in Khaligraph‘s Kayole.In my opinion,the director should have used crude actors with real fearful thug-like faces instead of soft Khaligraph and Rayvanny.The decision to dress up Khaligraph‘s team in dull colors also should have been checked.Black and white images would have worked well in that scene where Khaligraph‘s artistic portrait is in his background.People might also say that the video glorifies theft and robbery as no curlprit is brought to book.Evil should never triumph over good.Even as I salute Motif (BluInk corp)and Lizer(wasafi records) my rating for this video would be 6/10,whats yours?hit the comment button after reading through.

Popular Posts

Join the conversation on the hashtag below

× Thank you for subscribing.
× You have already Subscribed.
× An error occured please try again.